Using current Data Driven Insights, we rank the top pharmaceutical companies based on their online content with the most platform interactions on Facebook, Twitter, Instagram and YouTube. Interactions are summarized from all likes, shares, comments and reactions obtained by trending articles. Read on to find out who performed the best in this month’s Pharma Ranking Global!
Novartis keeps American Medical Association at bay
Novartis retook the top spot in our June Pharma Ranking, pulling in just over 57.000 total interactions for the month as American Medical Association made a push for their social media crown. AMA would fall short, however, despite their 114% performance increase from last month (24.143 interactions). They climbed six spots all the way back up to 2nd place, something that Novo Nordisk can also boast having climbed six ranks to 3rd place. Pfizer and GSK filled out the rest of the top 5 pharmaceutical brands, each improving by one rank position since last month.
Novartis reclaimed 1st place with a Facebook post which contributed to their #ITP3Wishes campaign, collecting 44.418 total interactions from their active followers:
Note: You can switch between the different content-types in the Top Posts section below. You can also click on the posts to view them.
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