Staying viral during the coronavirus pandemic: Influencer Marketing best practices during the global COVID-19 crisis

An effectively proven way to reach and engage target audiences, influencer marketing can be just as powerful during times of…

How to create a social media campaign report without going crazy

‘What if I spend € 100.000 on a couple of sponsored posts? What if we hire one additional social media…

Social Media in the midst of COVID-19: 4 different ways how brands react to the coronavirus situation

Many industries, organizations, businesses and people have been highly impacted by the global Coronavirus pandemic. While events are canceled and…

Global Airline Analysis: how Etihad ruled the social media skies this winter

Looking at the last 3 months of social media data for the world’s globally established airlines, there was a clear…

Automotive Influencer Report: the race for platform performance

Automotive influencers and car bloggers have a lot to be excited about in recent months, with announcements of the latest…

How to run a successful influencer campaign without Bibi, Team Harrison and Co.

Before we jump into this article we need to talk about what an influencer is and isn’t.  For this analysis…

What can you take away from one of the best fashion brands on social media?

Clothing, footwear, jewelry and watches: When we talk fashion in 2020 we mean online shopping, influencers, fast fashion, sustainability, Instagram…

German Food Bloggers: A Social Media Analysis

Thanks to Instagram, we’ve seen an increase in the amount of food content on social media. Social media is the…

German Travel Influencer Report: How Instagram dominates the travel industry

Jetting off to new places, experiencing new cultures and languages, tasting local food. That’s a lifestyle a lot of people…

[Industry Insights] How automotive brands use social media in 2019

Welcome to Storyclash Industry Insights In our new series called “Industry Insights” we give you an overview of different industries and how they use…